Get the app today! Download iPhone App Download Android App

McVitie's Digestives Become Latest Victim Of 'Shrinkflation'

Published on Jan 22 2018 2:00 PM in A-Brands tagged: Trending Posts / UK Retail / McVitie’s / Paywall / Shrinkflation

McVitie's Digestives Become Latest Victim Of 'Shrinkflation'

McVitie's is set to reduce packets of its classic Digestive biscuits by 100g, leaving consumers with seven fewer biscuits than before, as 'shrinkflation' continues to take hold of the UK retail market.

The company, which is owned by Turkish food group Pladis, announced that the packet size will be reduced from 500g to 400g by the end of January, as a result of increased post-Brexit costs, according to the Independent.

“The rising cost of ingredients and changes in the exchange rates means it has become more expensive to bake our products,” said Nick Bunker, managing director for Pladis UK & Ireland.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email