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Private Label

Aldi Süd Launches Line Of Climate Neutral Sneakers

Aldi Süd is to start selling climate-neutral sneakers developed under its private label Crane Pure, with parts of the shoe developed from recycled PET bottles.

According to the retailer, CO2 emissions emanating from the production, transportation and sale of the ‘eco-friendly’ sneakers are offset by a certified climate protection project in Cambodia.

The project, which sells subsidised ceramic water filter systems, helps provide people in rural areas in that country with access to clean drinking water.

The water filtration system reduces the consumption of firewood or coal used to boil water, thus reducing CO2 emissions and improving the air quality.

The range of sneakers will include a red, green, or white option and they will retail at €12.99 a pair. They go on sale at Aldi stores across Germany from Wednesday 10 June.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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