Private Label

European Private Label Awards – Entry Process Closes TODAY

By Steve Wynne-Jones
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European Private Label Awards – Entry Process Closes TODAY

Last chance! The deadline for entries to the 2022 European Private Label Awards, is today, THURSDAY 11 NOVEMBER, so if you believe your private label range is among the best in Europe, make sure you get your entry in on time.

Please also note that all products need to be delivered to Dublin, Ireland for the judging session by 18 November at the latest.

The Awards are open to both retailers and suppliers operating in the European grocery marketplace. There are 14 Awards categories*, with each product also considered for three overall cross-category awards: Innovative Product of The Year, Packaging Excellence Award and Taste Excellence Award.

All products entered will be assessed by an expert team of private label and retail industry experts, at a judging session in Dublin in mid November. Following this process, the Finalists will be announced in ESM's first edition of next year (January/February 2022), with details of the Winners to follow in the subsequent edition (March/April 2022).

For details on how to enter, please visit


About The European Private Label Awards

Launched in 2017, the European Private Label Awards was developed to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.

Last year's competition saw retailers including REWE Group, Rimi Baltic, Conad, SPAR Netherlands, Salling Group, Lidl Denmark, Kesko and Pingo Doce taking the top honours across 14 award categories, with retailers from France, Germany, Spain, Italy, Portugal, Norway, The Netherlands, Sweden, Denmark, Iceland, Finland, Hungary, Turkey, Ukraine and the Baltic States named among the finalists.

Awards Feedback

Here's what some of the recent winners and finalists in the European Private Label Awards had to say about the competition.

"The European Private Label Awards by ESM is a great initiative that puts focus on the great private label development across European retail, and can inspire us all to improve our private label offer further."
Jean Ladehoff, Group Senior Vice President Grocery/Beverages, Salling Group


"SPAR Netherlands is honoured to participate every year in the European Private Label Awards, organised by ESM. We believe with these awards our best private label products get the recognition they deserve. We will definitely participate next year!"
Hinde Kerremans, Brand Management Specialist, SPAR Netherlands

"The European Private Label Awards by ESM is an important competition for Lidl Denmark. Top-quality private label products have the highest priority for Lidl Denmark. We will be a proud participant again this year."
Rasmus Pape Chief Commercial Officer, Lidl Denmark

"The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf."
Sanne Strandskov, Head of Marketing, Nopa Nordic

"The European Private Label Awards by ESM is an important competition for displaying new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards."
Line Wanderås Németh, Head of Conceptual Development Private Label, Coop Norge SA


"The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!"
Nikos Tsiftsoglou, Head of Exports, Ioniki Sfoliata SA

*The Awards categories are as follows:

Ambient Grocery
Beverages (Alcoholic)
Beverages (Non-Alcoholic)
Breakfast Products
Confectionery & Snacking
Convenience Foods / Food To Go
Dairy Products
Free-From Foods
Frozen Food
Meal accompaniments
Meat & Seafood
Non-Food (Household)
Non-Food (Personal Care)
Sauces & Condiments

For more information, log on to or contact [email protected].

© 2021 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more Private Label news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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