Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Lidl Germany Reiterates Pledge To Reduce Sugar, Salt, In Own-Brand Products

By Steve Wynne-Jones
Share this article

Lidl Germany has reinforced its pledge to reduce sugar, salt and fat in its own-brand products, following the publication of an official government programme.

Before Christmas, food minister Julia Klöckner published Reduktions- und Innovationsstrategie für Zucker, Fette und Salz in Fertigprodukten, which has set targets for reduced sugar, salt and fat in food products by 2025.

Making A Commitment

Responding to the report's publication, Lidl reported that in January 2017, it had already made a commitment to reducing sugar and salt in its own-brand products by 2025, and it has already optimised many products in keeping with these guidelines.

For example, the discounter reported that the sugar content of its Crownfield cornflakes has been reduced by 35%, while its dairy products have seen a sugar reduction of around 10%, on average.

In terms of salt, the retailer's Trattoria Alfredo salami pizza has seen a reduction of around 29%, while its fresh bread and rolls have seen a salt reduction of around 13%, on average.

ADVERTISEMENT

"The approach of Minister Klöckner coincides with our goals to reduce the amount of added salt and sugar in our own-brand products by 2025," said Jan Bock, purchasing manager at Lidl Germany.

"We have already achieved these goals in some product ranges and are pleased that the food industry is now committed to similar reductions," added Bock.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days