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Private Label

Sales Of Own-Brand Foot Care Products Double In Mercadona

The sales of own-brand foot care products have doubled in Mercadona following the easing of lockdown and onset of summer, the company said.

The retailer offers foot scrub and moisturisers under the brand Deliplus.

The products in the Deliplus range are part of the Mercadona Perfumery assortment, manufactured by the Totaler RNB at its facilities in La Pobla de Vallbona in Valencia.

The brand’s foot exfoliator, containing pumice particles, is effective in reducing the stiffness and roughness in soles and heels.

The feet moisturising cream range is useful for the treatment of dry feet and cracked heels, the retailer added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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