UK retailer Tesco has announced that it has expanded its private-label, plant-based offering for Christmas showstopper dishes this year.
The retailer has ‘nearly doubled’ its plant-based Christmas showstoppers to ten dishes, from six last year.
The new additions include, among others, the No-Turkey Roast Crown - a tender and juicy, savoury wheat protein crown topped with a ‘dreamy melt’ sage and onion stuffing.
'A Game-Changer'
Derek Sarno, head of plant-based innovation at Tesco, said, “We’ve jumped from six to 10 Christmas centrepieces and our absolute piece de resistance this year is the Wicked Kitchen No Turkey Roast Crown which is the first of its kind and what I believe will be a game-changer for the industry.
“We’ve been developing this most iconic of all centrepieces for the last two years and worked with a flavour house to create a natural plant-based turkey flavouring that gives the full experience of the real thing.”
The plant-based range also includes hand-rolled No Beef Wellington, butternut squash and mushroom wreath from Plant Chef, frozen mushroom and meat-free stuffing lattice, and vegan Christmas dinner for two from the Finest range.
Other Items
Other plant-based Christmas centrepiece dishes this year are meat-free festive roast, festive nut roast and gravy, and Finest stuffed half butternut squash.
Plant-based food continues to be the most significant culinary trend this century, with current demand for chilled meat-free food growing by more than 50% at the supermarket, Tesco said.
Sarno added, “The range of high-quality plant-based food available to British shoppers is growing at a phenomenal pace, and what we have on offer this Christmas really underlines that.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
