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Private Label

Tesco Products Go On Sale In Bosnia and Herzegovina For The First Time

By Branislav Pekic
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UK supermarket chain Tesco has gained a foothold in Bosnia and Herzegovina thanks to a partnership with local market leader Bingo.

The cooperation agreement will see a select number of Tesco private label SKUs go on sale in Bingo supermarkets.

The move has led to some speculations that Tesco is planning to take over Bingo, however the marketing manager of the Tuzla-based supermarket chain, Tatjana Paunoski, told local portal Klix that there are no plans for the UK retailer to enter the Bosnia and Herzegovina market.

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