Tesco Products Go On Sale In Bosnia and Herzegovina For The First Time

By Branislav Pekic
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Tesco Products Go On Sale In Bosnia and Herzegovina For The First Time

UK supermarket chain Tesco has gained a foothold in Bosnia and Herzegovina thanks to a partnership with local market leader Bingo.

The cooperation agreement will see a select number of Tesco private label SKUs go on sale in Bingo supermarkets.

The move has led to some speculations that Tesco is planning to take over Bingo, however the marketing manager of the Tuzla-based supermarket chain, Tatjana Paunoski, told local portal Klix that there are no plans for the UK retailer to enter the Bosnia and Herzegovina market.

She added that the partnership is only limited to the exclusive distribution of selected Tesco brands in Bingo stores, with the goal of offering customers in Bosnia and Herzegovina “innovative products with an excellent price-quality ratio”.

Range Of Products

Since the end of April, consumers visiting Bingo stores can find Tesco biscuits, cream spreads, chocolate, salad dressings, pasta as well as pasta sauces.


Bingo has also expanded its offer with the addition of biscuits from leading Italian brand Balocco, produced without preservatives, hydrogenated fats, artificial colours and aromas, only using natural ingredients.

Konzum Strategy

Meanwhile, rival supermarket chain Konzum has opted for a different market strategy for its private label offering, giving priority to locally sourced products.

Cooperation has been established with a number of domestic producers with limited production capacity, who deliver products regionally to a certain number of stores.

The retailer claims the decision was motivated by customer demand and has led to the expansion of the assortment with around 250 new SKUs, mainly milk and bakery, meat and basic food.


Konzum is working on expanding its range of dairy products under the Mila trademark, manufactured by MI 99 Gradačac, as well as developing new products in the non-food segment alongside Violeta.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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