In the most recent edition of ESM, we caught up with sustainability leaders across European retail, as part of our 'Sustainability 2024' report, including Daniella Vega, Senior Vice President for Health and Sustainability, Ahold Delhaize.
ESM: We’re more than a year into a cost-of-living crisis that has hit consumers hard. To what degree have these financial difficulties influenced consumer perceptions about sustainability?
Daniella Vega: Globally, it’s a complex picture. What we see is an increased focus from customers on value. We meet this demand by aiming to keep groceries, and especially healthy and sustainable food, affordable for everyone.