Retail

East Europeans Count Their Pennies For Christmas As Food Costs Soar

By Dayeeta Das
Share this article

Consumers in Eastern Europe are saving up to put their favourite carp and pork dishes on the table for Christmas as food price inflation, especially in Hungary and the Baltics, outpaces that in the wider European Union.

Food prices in Hungary were a staggering 45.2% higher in October than a year earlier, Eurostat data shows, with 10 countries in the EU's east facing food price inflation of more than 20%. The cost of food was 33.3% higher in Lithuania and up 30% in Latvia compared to October 2021.

And while there are signs headline inflation may be peaking in some countries, food prices are still rising strongly, adding to a cost-of-living squeeze and forcing central banks to keep interest rates high even as economies start slowing sharply.

Experts say local factors are exacerbating a global trend driven by rising energy and fertiliser costs, including low food industry productivity in some ex-communist countries, heavy exposure to imports, and surging wages in tight labour markets.

Situation In Hungary

In Hungary, a severe drought decimated maize and wheat crops this year and caused animal feed prices to rocket, while the weak forint has raised import costs.

On their farm in Tiszaeszlar, eastern Hungary, Lajos Kander's family rear more than 2,000 hairy 'mangalica' pigs, a traditional breed prized for their meat.

The Kanders usually grow maize and wheat and produce their own feedstock. But the drought has forced them to buy some feed on the market, where Lajos Kander said maize and autumn wheat prices have nearly doubled from 2021.

"In 2023 we will face serious difficulties as we will have to buy feed, we'll see at what price we can make up for the missing amount," he said, adding that power, wage and veterinary costs had also risen.

The farm pays 29 forints per KWh for power under a contract which expires on 31 December, after which the bill will rise to 138 forints per KWh. Luckily, they have some solar panels. The annual cost of vaccinating their pigs has meanwhile tripled to 4.5 million forints.

The Kanders have raised prices by about 20-25% but Lajos Kander said further cost increases would be hard to pass on: "Businesses will have to swallow some of these costs ... to be able to bridge this situation. We may want to get 2,000 forints for a kilo of pig, (but) no one will buy it."

Food is now the main driver of Hungarian inflation, which data on Thursday is expected to show accelerating to 22.2% in November, with the scrapping of a cap on fuel prices set to give a further boost in future.

Other Countries

Czech headline inflation slowed to 15.1% in October but food prices grew, while in Poland food and non-alcoholic beverages inflation was 22.3% in November, well ahead of overall CPI at 17.4%.

National Bank of Hungary Governor Gyorgy Matolcsy said on Monday that inflation would average 15-18% next year, with food accounting for more than 50% of further rises.

"Hungary's food industry operates with an unacceptably low productivity, and monopolies, with high share of imports and higher energy input," he said.

In Lithuania, one of the Baltic States whose small, open economies are exposed to fluctuations in international commodity markets, central bank governor Gediminas Simkus struck a more optimistic note.

"Next time, we will see that the monthly inflation will go down a little bit, because the peaks in the prices of energy raw materials and food have already happened and hopefully they will not happen again," he said last week.

A Poorer Christmas

Surging prices have started to dampen consumption.

Food sales fell 5.6% in Hungary in October as families faced with year-on-year rises of over 34% for meat and fish and 80% for bread made savings. Czech shoppers meanwhile grappled with a 105% rise in sugar prices while flour cost 45.4% more in Poland.

In a Budapest market, 75-year-old Eva Racz said she could not afford the traditional festive meal of carp this year.

"This will be a poorer Christmas, as our pensions are small and we need to pay for utilities and our medicine," she said, adding that she and her husband live on pensions totalling 200,000 forints ($507.74) a month.

"We will have some broth, stuffed cabbage and roast meat and potatoes over Christmas," Racz said. "I'm feeling desperate that this continues, and for how long?"

A survey by Barometr Providenta showed Poles would spend an average 1,259 zlotys ($281) on Christmas this year, 307 zlotys more than a year ago, even though almost half of those surveyed said they would buy cheaper products to keep costs down.

Inflation in Hungary is expected to start a very slow decline in the first half of next year.

"There are still no durable signs that the inflation dynamics are improving in Hungary," Goldman Sachs has said.

News by Reuters, edited by by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com