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Retail

Foreign Players Hold Nearly 50% Of Serbian Retail Market

Foreign companies account for close to half of the retail revenue generated in Serbia, a new study has found.

Serbian Chamber of Commerce (PKS) representative Bojan Stanić told the Tanjug news agency that the local retail market in Serbia has seen revenue growth in recent years. Domestic retailers and small grocery shops still dominate the market, but recent years have seen significant modernisation.

Among the modern large-scale retailers, the major players are still Dutch-Belgian company Ahold Delhaize (through Delhaize Serbia) and Slovenia’s Mercator-S, which, in turn, is owned by Croatia’s Agrokor.

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