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Plus ça Change... French Retailers Amend Their Pricing Strategies: Analysis

By Steve Wynne-Jones
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Plus ça Change... French Retailers Amend Their Pricing Strategies: Analysis

The French retail market is becoming more polarised, with some operators lowering their prices while others engage in price increases, according to the latest Distri Prix price survey carried out by independent consultant Olivier Dauvers.

The data shows that E. Leclerc, the longstanding leader in the French market on price, now has a price index of 93.3, compared to 93.4 the previous month.

Other independent operators such as Intermarché (96.0, compared to 96.3) and Système U (96.1 compared to 96.4) have also lowered prices.


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