Portuguese retailers are investing more and more in their organic product ranges, meeting consumer demand for healthy, sustainable products, a study has found.
A Marktest TGI study found that around 47.7% of Portuguese consumers are regular purchasers of organic products, with the typical organic consumer identified as female and aged over 45 years.
Although most consumers of organic products prefer to shop at local markets and buy directly from producers, the study found, the retail offer is is constantly improving.
