The Private Label Issue – Intermarché Portugal
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including looking at how Intermarché Portugal has embarked on its most ambitious own-brand project to date, with the launch of PorSi, an ambitious new range.
This article first appeared in ESM Issue 3 2020.
Simplification is a key trend in private-label development, and this has been the approach at Intermarché Portugal over the past year, as the retailer introduced a new cross-category store brand, PorSi.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!