In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including looking at how Intermarché Portugal has embarked on its most ambitious own-brand project to date, with the launch of PorSi, an ambitious new range.
This article first appeared in ESM Issue 3 2020.
Simplification is a key trend in private-label development, and this has been the approach at Intermarché Portugal over the past year, as the retailer introduced a new cross-category store brand, PorSi.
