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The Private Label Issue – Intermarché Portugal

Published on Jun 16 2020 10:19 AM in Retail tagged: Trending Posts / Portugal / Intermarché / The Private Label Issue

The Private Label Issue – Intermarché Portugal

In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including looking at how Intermarché Portugal has embarked on its most ambitious own-brand project to date, with the launch of PorSi, an ambitious new range.

This article first appeared in ESM Issue 3 2020.

Simplification is a key trend in private-label development, and this has been the approach at Intermarché Portugal over the past year, as the retailer introduced a new cross-category store brand, PorSi.

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