French supermarket retailer Casino and beauty products group L'Oréal have teamed up to launch new beauty stores in Paris, in a further sign of retailers' attempts to win customers in the face of competition from online rivals.
The two companies said in a joint statement on Friday that the new stores - dubbed ‘le drugstore parisien’ - would cover various beauty products and other offerings such as over-the-counter pharmaceutical products.
The first two outlets will open later in June in the 9th and 6th districts of Paris.
