REWE Group, Deutsche Post DHL Collaborate On Customer Contact Points

By Dayeeta Das
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REWE Group, Deutsche Post DHL Collaborate On Customer Contact Points

German retailer REWE Group and Deutsche Post DHL are collaborating on 3,500 common customer contact points for parcel services.

Customers will be able to use the postal and parcel services of Deutsche Post DHL at numerous REWE Group locations throughout Germany, in the form of a DHL Packstation, a partner branch, or a DHL parcel shop.

REWE, Deutsche Post DHL Collaboration

Philipp Schachten, advisor to the CEO of the REWE Group, said, “We have been working successfully for years to make shopping in supermarkets, discounters, or hardware stores even more attractive, with additional offers. The focus is on offers that make everyday life easier for customers.

“Parcel services at our locations have the advantage that customers can combine receiving and sending parcels with shopping in REWE Group stores. We see that customer acceptance is very good. We will therefore continue to increase the number of stores with this service.”

Due to increasing online trade, the number of parcels sent in Germany has risen steadily in recent years, the retailer added.


REWE has been supporting this development since 1995 and offers its customers the option of picking up or dropping off parcels conveniently when doing their daily shopping at any of its outlets, including Nahkauf, PENNY, and Toom Baumarkt.

Based on the total number of DHL Packstations (DHL Paketshops) and partner branches, REWE Group is the largest cooperative partner of Deutsche Post DHL.

Holger Bartels, head of multichannel sales in the post-and-parcel division of Deutsche Post DHL, said, “The cooperation with the REWE Group enables us to offer our post and parcel services at locations that are easily accessible and very attractive for our customers.

“This applies to both urban and rural areas. In particular, our Packstation service is becoming more and more popular with our customers, as packages can be picked up and sent there flexibly, without waiting times and without contact.”


Deutsche Post DHL

Packing stations by DHL are accessible around the clock and located in central places, such as supermarkets, company premises and public transport stops, so that customers can use them conveniently on their everyday journeys.

Deutsche Post DHL will expand its network of Packstations – which already consists of over 9,000 terminals throughout Germany – to around 15,000 Packstations by the end of 2023.

As well as the Packstations, it will provides its customers with around 10,500 Paketshops and 13,000 partner branches nationwide, for picking up or dropping off parcels.

With its dense network of parcel shops, partner branches, and Packstations, Deutsche Post DHL ensures that more than half of all households in Germany can already reach an acceptance or delivery point within 500 metres.


With the expansion of the packing station, this distance will be further reduced in the future, REWE added.

Read More: DHL, Kaufland Join Forces To Reduce CO2 Emissions

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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