Tesco Retains Limit Of Three Items Per Shopper On Every SKU

By Steve Wynne-Jones
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Tesco Retains Limit Of Three Items Per Shopper On Every SKU

Tesco chief executive Dave Lewis has said that a store-wide limit on three items per shopper, for every SKU available in its outlets, is remaining in place for the time being.

"As always, we would encourage you to buy only what you need, so that everyone has access to the essentials," Lewis said in a statement.

He added that stock levels "have returned to almost normal levels" in fresh food, however in packaged groceries, the recovery is likely to take "a few more days", with some gaps remaining in the group's inventory.

Promotional Strategy

On promotions, Tesco said that is is focusing on 'simple pricing' for single products, and has removed multi-buy promotions, except with regard to Easter eggs.

"We bought our stock before recent events, so there are plenty to go around and we’ll continue with our promotions as normal," Lewis added.


Tesco has extended its shopping times for NHS workers and frontline staff, and will also continue to maintain priority hours for elderly and vulnerable shoppers.

Social distancing measures also remain in place, with Tesco recently unveiling a new advert which featured employees summarising these measures.

Lewis said that in the last ten days, more than 35,000 new employees have joined the business, while the retailer has seen more than one million visits to its careers website.


"As the Prime Minister has said, it looks like we are nearer to the beginning of all this than the end. We are still learning, and still adjusting, so that we can provide you with the food and essentials you need," he said.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine


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