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April Fool! How Europe’s Supermarkets Marked April Fool’s Day

April Fool! How Europe’s Supermarkets Marked April Fool’s Day

To mark April Fool's Day 2024, ESM has collected some of the more amusing April Fool's pranks from across Europe's supermarkets.

The Shrinkage Dilemma – How Retailers Are Responding

Simon Roughneen explores why shrinkage is on the rise in the grocery retail space, and what retailers are doing about it.