Belgian retailer Colruyt Group has acquired a 65% stake in the Antwerp-based retail data analytics firm Daltix for an undisclosed sum, according to a report in gondola.be.
The move is part of the retailer’s strategy to focus investments in the creation, processing and interpretation of data to offer better services to its customers.
Daltix specialises in real-time insights related to price, promotion, product information and assortment.
Colruyt already has its data division, which is involved in monitoring prices and consumer behaviour to create personalised offers.
The acquisition will allow both teams to work closely to understand and address customers’ expectations.
According to Stefan Goethaert, director of retail services at Colruyt Group, good data and information management can play a crucial role in understanding customers’ expectations.
The CEO of Daltix Jonas Deprez described Colruyt Group as an “attractive partner” that will allow the company to enrich its retail knowledge and help other clients.
Daltix’s clients include, among others, Makro, Lidl, Albert Heijn, Beiersdorf, Unilever, Lotus Bakeries, and Dr Oetker.