Deliveroo Launches Rapid Delivery Service With Morrisons

By Dayeeta Das
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Deliveroo Launches Rapid Delivery Service With Morrisons

Deliveroo has launched a new rapid grocery delivery service – Deliveroo Hop – in association with UK retailer Morrisons. The service will operate from delivery-only grocery stores and deliver orders in as little as 10 minutes.

Deliveroo Hop will benefit from a deep integration between Deliveroo’s newly-developed grocery management technology, the company’s world-renowned logistics algorithms, its network of over 50,000 delivery riders across the UK and Morrisons food, the retailer added.

David Potts, chief executive of Morrisons said, "Morrisons has enjoyed a strong and growing partnership with Deliveroo since March 2020 which now covers more than 320 stores. The rapid delivery grocery sector is developing quickly and is highly valued by customers.

"The launch of Deliveroo Hop represents another key moment, enabling customers to choose from a wide selection of groceries from Morrisons and have them delivered by Deliveroo in as little as ten minutes."

Rapid Grocery Delivery

Rapid grocery delivery will sit alongside Deliveroo’s existing and fast-growing on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK, Morrisons noted.


The service builds upon Deliveroo’s expertise of running Editions, its existing network of over 250 delivery-only restaurant kitchens globally.

Deliveroo Hop is part of Deliveroo’s commitment to expanding on-demand grocery.

Deliveroo’s delivery-only grocery stores will offer an even better consumer experience in areas such as stock accuracy, delivery speed and product range.

Deliveroo Hop Store

The first Deliveroo Hop store has launched in central London with Morrisons.


The company will offer some consumers a £10 discount on their first order as well as rewards for its most loyal customers throughout the launch period.

To show its support to the local community, Deliveroo also plans to donate surplus food to The Felix Project as part of its Full Life campaign.

Launched earlier this year, the campaign has pledged to deliver one million meals to families in need as part of Deliveroo’s commitment to support local communities across the country.

Will Shu, CEO and founder of Deliveroo, said, "Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners. We are pleased to launch the service with Morrisons, one of our largest partners.”

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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