Grocery Delivery Firm Buymie Expands In UK With Asda Partnership

By Steve Wynne-Jones
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Grocery Delivery Firm Buymie Expands In UK With Asda Partnership

Buymie has announced a partnership with Asda, with a number of stores in Bristol and Leeds now offering the same-day grocery supplier's services.

Trading under the brand 'Asda Express powered by Buymie', the partnership follows agreements with a number of retailers in its native Ireland, including Dunnes Stores.

The Buymie service enables shoppers to communicate directly with a 'personal shopper' in store, and receive their goods in as little as an hour.

Buymie’s network of personal shoppers picks, packs and delivers each order, giving customers the ability to submit any preferences and discuss their requests – including selecting substitute products, if their first choice of item is unavailable.

The trial is available in selected postcodes within a three-mile radius of 10 Asda stores in Bristol and Leeds. Participating stores in Bristol include Longwell, Bedminster, Filton and Patchway; while Leeds outlets include Killingbeck, Harehills, Kirkstall, Wortley, Beeston and Middleton. If successful, the two firms plan to roll out the service to more stores.


'Looking For A Personal Service'

“As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service," commented Simon Gregg, senior vice president of e-Commerce at Asda. "The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through Buymie’s interactive platform.

“By partnering with Buymie, we are able to offer express delivery in more locations more quickly, without the need to implement new technology, infrastructure or cause disruption to our store teams.”

There is no limit on the number of items that can be ordered through the service, with delivery fees ranging from £3.49 (€4.18) to £4.99 (€5.98). For a limited time, delivery will be free on orders of £50 or more to mark the launch.

Co-founder and CEO of Buymie, Devan Hughes, said that the business is "entirely unique in its approach,
exclusively championing existing grocery retail brands, and handling the entire fulfilment process end-to-end from order placement, right through to in-store picking and delivery".

© 2022 European Supermarket Magazine – your source for the latest Technology news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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