REWE Launches Hybrid Supermarket In Cologne

By Dayeeta Das
Share this article
REWE Launches Hybrid Supermarket In Cologne

REWE Group has opened a new store on Zeppelinstrasse in Cologne that offers a hybrid shopping service; offering customers the option to pay at the checkout or via the retailer's 'Pick & Go' service.

Customers who use 'Pick & Go' have their purchases recorded securely through a camera and sensor technology, and are automatically billed after leaving the store without a checkout process.

The retailer has sought to make the process as easy as possible for customers – if they use the autonomous checkout, i.e. shopping without an active checkout process at the checkout, they log into the barrier using the REWE 'Pick & Go' app.

Their receipt appears automatically and quickly in the app, and in case of any discrepancies on the receipt, a complaint can be made via the app within 24 hours after purchase.

Pick & Go

The entire assortment of the store is available via Pick & Go, including fresh baked goods, fruit and vegetables, dry assortment, frozen products and freshly-prepared meals.


Intelligent cameras and sensors in the shelves as well as other high-tech components and around six kilometers of high-speed network cables are at the core of the system.

Data protection was and is a central aspect in the development and operation of the system, the retailer added. Images captured by customers are processed in a data-saving manner and are used exclusively to enable cash-free shopping in a hybrid store.

The system only collects data in order to recognise which products are removed or put back. There is no facial recognition, nor can the system recognise customers after a visit to the store.

"After exciting months of beta testing, we are now pleased to finally be able to offer our customers the 'Pick & Go' system live as an additional shopping option. We have been approached many times and have heard great interest and positive feedback from our customers. As a team, we are proud to be the first store with this hybrid approach," said store manager, Darius Malucha.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.