Confectionery brand Orion maintains its position as Czechia’s most-popular brand, according to the latest Kantar Brand Footprint data, with the brand reporting a customer reach points (CRP) score of 59.6, a decline of 13.1%.
Penetration eased slightly to 91.8, and frequency slipped to 13.9. Kunín, known for its dairy products, remains in second position with a CRP of 54.5, a decline of 3.1%, while dairy company Jihočeské moves up one place to third position with a CRP of 50.6, up 2.6%. Vitana (CRP 46.5) and Dr. Oetker (CRP 38.3) round off the top five.
Coca-Cola moves up two places to position six with a CRP of 30.9, down 7%, displacing seventh-placed Sedita (CRP 28.2), while Hello, a fruit drinks and juices brand, moves up an impressive four places to eighth with a CRP of 27.9, up 6.6%. Relax (CRP 27.8) and Penam (CRP 27.6), which drops three places to tenth, round off the top ten.
Outside the top ten, confectionery brand Kinder jumps two places to 12th with a CRP of 26.2, up 3.1%, while dairy company Florian moves up three places to 15th, with a CRP of 24, up 8.7%. Other positive movers include Milkpol (CRP 20.4) and Giana (CRP 19.4), which both rise five places, to 21st and 23rd respectively.
Czechia's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Orion | 59.6 |
| 2 | Kunín | 54.5 |
| 3 | Jihočeské | 50.6 |
| 4 | Vitana | 46.5 |
| 5 | Dr. Oetker | 38.3 |
| 6 | Coca-Cola | 30.9 |
| 7 | Sedita | 28.2 |
| 8 | Hello | 27.9 |
| 9 | Relax | 27.8 |
| 10 | Penam | 27.6 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
