Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

10 Most Popular Food Brands In Czechia

By Steve Wynne-Jones
Share this article

ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands across the continent. As part of our extensive coverage of this year's report, we present the most popular food brands in Czechia for 2022.

Local pride is strongly evident in the Brand Footprint rankings for Czechia, with long-established confectionery brand Orion – now owned by Nestlé – topping the rankings with a CRP of 80 (a 1% increase on the previous year). Dairy brand Kunín places second (CRP 70, down by 6%), followed by Orkla-owned meal accompaniments brand Vitana (CRP 61, up by 3%).

In fact, the only non-Czech brands to make the top ten are Dr. Oetker, rising by one place, to fifth (CRP 43), and Coca-Cola, which places tenth, with a CRP of 28.

Czechia's Most-Chosen Brands

Rank Brand CRPs Penetration Consumer Choice
1 Orion 80 94.7 18.1
2 Kunín 70 94.9 15.7
3 Vitana 61 95.2 13.1
4 Jihočeské 53 89.9 12.1
5 Dr. Oetker 43 91 10.1
6 Penam 40 82.2 10.4
7 Relax 33 74.9 9.1
8 Sedita 33 75.6 9.5
9 Kofola 30 56.7 11.5
10 Coca-Cola 28 58.2 10.6

Positive movers further down the list include snack brand Bohemia, which gains five places, to sit in 14th (CRP up by 14%, to 27), Hellmann’s, up by five places, to 18th (CRP 23), Pepsi, up by seven places, to 19th (CRP 23), and dairy firm Milko, which goes up by six places, to 24th (CRP 20).

In terms of position, the biggest gains were made by Božkov, a rum brand, spreadable cheese brand Lučina, and cereal bar brand Emco, each of which rose by 13 places – to 36th, 49th and 50th, respectively.

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.

Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.

For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.

© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com