Big Brands Embrace Direct-To-Consumer – A Sign Of Things to Come? Analysis
While major food brands and the grocery channel have been fundamentally aligned since the dawn of modern retail, changes to the consumer landscape have led many FMCG giants to turn to direct-to-consumer (D2C) sales, in what could be a sign of things to come.
That's according to GlobalData food correspondent Simon Harvey, who was commenting following PepsiCo's entry into the D2C market earlier this week.
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