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A-Brands

Online Operators Make Their Mark In Latest 'Most Valuable Global Retail Brands' List

Online players Amazon, Alibaba and JD.com are among the tech giants to have made their impression on the latest edition of the BrandZ Global Retail Brands 2018 report.

Amazon leads the list, with a brand value of $165.26 billion, well ahead of second-placed McDonald's ($110.3 billion) and Alibaba Group in third ($88.6 billion).

China's JD.com places 15th, with a market value of $14.6 billion.

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