The recent Kantar Brand Footprint report showcased the most-chosen grocery brands across Europe, based on their Consumer Reach Points (CRP), penetration, and frequency.
Building on from that, in this article, we explore the top 20 food brands in Europe, as outlined by Kantar's Brand Footprint data for 2022.
The Top 20 Food Brands In Europe: Kantar
| Brand | CRP (M) | Pen 2022 | Frequency 2022 | |
|---|---|---|---|---|
| 1 | Kinder | 790.0 | 50.2 | 7.6 |
| 2 | Knorr | 660.0 | 55.4 | 5.8 |
| 3 | Dr. Oetker | 646.0 | 46.0 | 6.8 |
| 4 | Milka | 556.0 | 46.2 | 5.8 |
| 5 | Haribo | 534.0 | 42.5 | 6.1 |
| 6 | Heinz | 495.0 | 39.3 | 6.1 |
| 7 | Maggi | 445.0 | 40.8 | 5.3 |
| 8 | Barilla | 424.0 | 36.8 | 5.6 |
| 9 | Lay's | 402.0 | 32.3 | 6.0 |
| 10 | Mulino Bianco | 397.0 | 11.9 | 16.2 |
| 11 | Herta | 347.0 | 20.7 | 8.1 |
| 12 | Bonduelle | 332.0 | 34.6 | 4.7 |
| 13 | Nutella | 312.0 | 34.1 | 4.4 |
| 14 | Lindt | 295.0 | 34.1 | 4.2 |
| 15 | Mc Vitie's | 288.0 | 15.8 | 8.8 |
| 16 | Hovis | 264.0 | 8.9 | 14.3 |
| 17 | Pringles | 257.0 | 29.4 | 4.2 |
| 18 | Walkers | 257.0 | 10.4 | 12.0 |
| 19 | Mc Cain | 256.0 | 23.3 | 5.3 |
| 20 | Cadbury's Dairy Milk | 247.0 | 10.7 | 11.2 |
1. Kinder
Taking the top spot with an impressive CRP of 790 million, is Ferrero-owned confectionery brand Kinder.
2. Knorr
A trusted name in the world of seasonings, soups, and condiments, Knorr claims second position with a CRP of 660 million.
3. Dr. Oetker
Renowned for its baking products, pizza, and dessert mixes, Dr. Oetker secures the third spot with a CRP of 646 million.
4. Milka
Famous for its creamy Swiss chocolate, Milka, with a CRP of 556 million, takes fourth position.
5. Haribo
Confectionery brand Haribo ranks fifth with a CRP of 534 million.
6. Heinz
Known for its iconic ketchup, condiments, and canned soups, Heinz takes sixth position with a CRP of 495 million.
7. Maggi
Maggi claims the seventh spot with a CRP of 445 million. The Nestlé-owned brand offers a wide range of sauces, seasoning mixes, and instant soups.
8. Barilla
Italian pasta giant Barilla secures eighth position with a CRP of 424 million.
9. Lay's
Renowned for its potato chips and snacks, Lay's ranks ninth with a CRP of 402 million.
10. Mulino Bianco
Italian biscuit, cookie and baked goods manufacturer Mulino Bianco takes tenth position with a CRP of 397 million
11. Herta
Herta claims eleventh position with a CRP of 347 million. Herta is known for its meat products, including sausages and deli meats.
12. Bonduelle
A leading brand in canned and frozen vegetables, Bonduelle secures twelfth position with a CRP of 332 million.
13. Nutella
Kinder stablemate Nutella takes thirteenth position with a CRP of 312 million, with its iconic hazelnut chocolate spread a breakfast favourite.
14. Lindt
Lindt ranks fourteenth with a CRP of 295 million. The Swiss chocolatier is renowned for its premium chocolate truffles and bars.
15. Mc Vitie's
Known for its biscuits, cookies, and cakes, Mc Vitie's claims fifteenth spot with a CRP of 288 million.
16. Hovis
The leading bread brand on the list, Hovis secures sixteenth position with a CRP of 264 million.
17. Pringles
Snack brand Pringles ranks seventeenth with a CRP of 257 million. The potato chips brand forms part of the recently-formed Kellanova stable, spun out of The Kellogg Company.
18. Walkers
Crisp brand Walkers takes eighteenth position with a CRP of 257 million. The UK and Ireland brand is the local equivalent of Lay's.
19. McCain
McCain, which specialises in frozen potato products, claims nineteenth spot with a CRP of 256 million.
20. Cadbury's Dairy Milk
A longstanding family favourite, Cadbury's Dairy Milk rounds out the top twenty with a CRP of 247 million.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.