Anuga 2023 – Discover The World Of Food And Drink

By Steve Wynne-Jones
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Anuga 2023 – Discover The World Of Food And Drink

Anuga, which takes place at Koelnmesse from 7 to 11 October 2023, is the world's largest food trade fair, encompassing ten trade shows in one, not to mention a packed events programme.

The theme of this year's Anuga is 'Sustainable Growth', exploring how ways in which sustainability and economic growth can work hand in hand, as the food and beverage sector strives towards a more sustainable future.

To this end, Anuga has entered a strategic partnership with EIT Food, a food industry accelerator, to explore ways to promote sustainable food systems. The fair is also working with UNIDO, the United Nations Industrial Development Organization, to promote collaboration between key industry players on environmental and climate protection initiatives.

Read More: How To Get To Anuga 2023

Ten Trade Shows In One

Let's explore the different elements that make Anuga a trade fair worth visiting (click here to access an event map).


Anuga Fine Food

With an expected 4,200 companies from 93 countries, Anuga Fine Food is the largest trade fair under the Anuga umbrella. Some 97,000 visitors attended Anuga Fine Food at the last full edition, in 2019.

Anuga Fine Food also incorporates a number of specific highlight areas – firstly, Anuga Halal Market, organised by Anuga in association with MARKA Markenkommunikation GmbH, will cover the entire halal food sector, from meat and dairy to bread and bakery, and from confectionery and snacks to frozen foods.

Elsewhere, the Anuga Clean Label exhibition, first introduced in 2021, will showcase emerging product innovation in this segment, while Anuga Free From, Health & Functional Food will feature new product development in the free-from and functional sector. 

Anuga Fine Food will be located in Halls 1, 2.1, 3.1, 4.1, 7, 10.2, 11 and in Passage 4/5.


Anuga Frozen Food

The Anuga Frozen Food trade fair is a hub for frozen food and ice cream products, which is expected to welcome more than 600 companies from over 50 countries at the 2023 edition. Last time out, Anuga Frozen Food welcomed some 63,000 visitors. 

A highlight of Anuga Frozen Food is the Tiefkühl-Star awards (Frozen Food Star Awards), which is awarded, which recognises the best frozen food departments at supermarkets, hypermarkets and organic markets in German retail. Presented in association with the German Frozen Food Institute and trade magazine Lebensmittel Praxis, the winners are set to be announced on 9 October. 

Anuga Frozen Food will be located in Halls 4.1 and 4.2.

Anuga Meat

Stay abreast of the latest advancements in meat, processed meat, game, and poultry at Anuga Meat, which dedicates separate halls to spotlight food innovations in meat, sausage and poultry. At the last full edition of Anuga, in 2019, Anuga Meat featured 956 exhibitors, of which 87% were international, and welcomed 62,900 visitors over the duration of the show. 


At this year's event, Anuga Meat will feature a specialised 'Meet More Meatless' section, delving into the burgeoning meat alternatives market. Anuga Meat will be located in Halls 5.2, 6 and 9.

Anuga Chilled & Fresh Food

Anuga Chilled & Fresh Food trade show is your gateway to discovering fresh out-of-home and innovative convenience products, including delicatessen products.

More than 47,000 visitors are expected to attend the show this year, with 88% of visitors to the last full Anuga Chilled & Fresh Food exhibition, in 2019, stating that they were either 'very satisfied' or 'satisfied' with the range of exhibitors on offer. 

Anuga Chilled & Fresh Food will be situated in Hall 5.


Anuga Dairy

As the global leader in milk and dairy product trade fairs, Anuga Dairy addresses emerging themes such as alternative milk products and extended shelf-life offerings. At the last full-scale Anuga Dairy show in 2019, some 446 exhibitors from across the world of dairy were in attendance, while it welcomed 54,400 visitors in total.

An essential event for milk product traders and producers, Anuga Dairy will also feature a dedicated section focusing on Dairy Alternatives, showcasing the latest innovations in this dynamic field. Anuga Dairy is located in Hall 10.1.

Anuga Bread & Bakery

A combination of diversity and international specialties are helping to define the trajectory of the baking industry, which saw 4.4% annual average growth in the period from 2017 to 2022, according to Innova Market Insights. 

Interestingly, over the same period, some of the biggest claims associated with the bread and bakery sector included 'plant-based' (+66% growth), low/no/reduced carbohydrates (+29%) and vegan (+23%), all of which are likely to be explored in more detail at Anuga 2023, which is likely to welcome around 60,000 visitors this time out. 

Anuga Bread & Bakery is situated in Halls 2.2 and 3.2. 

Anuga Drinks

Anuga Drinks spotlights beverage innovations and trends in the non-alcoholic drinks sector, including juices, nectars, soft drinks, energy drinks and more. 

At the last full-scale Anuga, in 2019, the Anuga Drinks trade show welcomed 546 exhibitors, 87% of which were international, as well as some 69,700 visitors. Overall, 80% of visitors were either 'very satisfied' or 'satisfied' with the event. 

 Anuga Drinks is located in Halls 7 and 8.

Anuga Organic

Located in Hall 5.1, Anuga Organic invites visitors to delve into the expansive world of organic food and beverage, as well as engage in informative discussions with expert speakers about all things organic, and explore trendsetting products that are shaping the 'bio' landscape.

A highlight of the Anuga Organic trade fair is the Anuga Organic Supermarket, also located in Hall 5.1, which will showcase more than 1,500 organic products, and be backed by an extensive lecture programme, Anuga Organic On Stage, which will feature panel discussions, informative lectures and start-up pitches, among other highlights. More than 71,000 visitors are expected to Anuga Organic at this year's edition. 

Anuga Hot Beverages

Visitors can harness the synergies within the tea, coffee, and hot chocolate segment at the Anuga Hot Beverages trade fair.

Anuga Hot Beverages is one of the most international of all the trade fairs under the Anuga umbrella, with 93% of exhibitors at the last full-scale event being international. In 2019, Anuga Hot Beverages welcomed some 40,800 visitors. 

Anuga Hot Beverages is located in Hall 7.

Anuga Out of Home

Anuga Out of Home, located in Hall 7, encompasses a broad spectrum of trends and offerings catering to the out-of-home market., spanning from HORECA to communal catering, system catering, food service, and to-go solutions.

More than 2,600 exhibitors are expected at Anuga Out of Home 2023, including more than 1,400 suppliers from the fine food/gourmet segment, 800 organic suppliers, 700 in frozen food, over 500 bread and bakery suppliers, more than 400 exhibitors showcasing meat and sausages, 400 beverage suppliers and 300 exhibitors specialising in technology and equipment for the out-of-home market.

Among the highlights of Anuga Out of Home are the Professional Food Service Forum in cooperation with the German Hotel and Restaurant Association (DEHOGA), the Start-Up Award, the Best Food Founder Award,  and the Anuga Foodservice Power Breakfast .

Functioning as the pivotal meeting point for both food service and retail, Anuga Out of Home replaces the former Anuga Culinary Concepts trade show.

Events At Anuga

As well as offering ten trade shows in one, Anuga 2023 will also feature a host of additional events and immersive experiences, providing in-depth insights into the world of food and beverage. These will include:

Anuga taste Innovation Show

A trend barometer for the global food industry, the Anuga taste Innovation Show, located on the Anuga North Boulevard, will feature a selection of the top innovations showcased at Anuga 2023, as voted for by a panel of journalists, market researchers and industry experts.

Read More: Anuga Presents The Top Innovations Of 2023

Anuga Trend Zone

Anuga has teamed up with knowledge partners Innova Market Insights B.V. and Euromonitor International, as well as a number of other speakers, to present insightful and up-to-date research findings on the development of the food and beverage industry in the Anuga Trend Zone.

Among the topics to be discussed this year are 'Sustainable Growth', 'Nutrition at the Right Price', 'Generational Push: The Impact of Gen Z Consumers and Future Opportunities', and 'Plant-Based at a Turning Point: The Future of Food in Europe'.

The Anuga Trend Zone is located on the Nordboulevard, in front of Hall 8.

For a full overview of the events taking place at Anuga 2023, visit

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