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Buyer's Brief – An Unexpected Boost For Orange Juice

While COVID-19 has had a negative impact on several categories, some, such as orange juice, have seen a surge in sales. Nick Peksa examines the knock-on effect of this on the juice supply chain. This article originally appeared in ESM Issue 3 2020.

When selecting a topic to write about, it’s very hard to avoid the topic of coronavirus. From a panic buying perspective, things appear to have eased across Europe as people have become accustomed to a new way of shopping, while shoppers have increased their basket size as a result of less frequent shopping trips.

These changes are supported by data from Revolut and Starling banks, which indicate that UK supermarket transactions are down by 40%, however, purchases when made were up by 6% in value.

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