Subscribe Login

Buyer's Brief – An Unexpected Boost For Orange Juice

By Steve Wynne-Jones
Share this article

While COVID-19 has had a negative impact on several categories, some, such as orange juice, have seen a surge in sales. Nick Peksa examines the knock-on effect of this on the juice supply chain. This article originally appeared in ESM Issue 3 2020.

When selecting a topic to write about, it’s very hard to avoid the topic of coronavirus. From a panic buying perspective, things appear to have eased across Europe as people have become accustomed to a new way of shopping, while shoppers have increased their basket size as a result of less frequent shopping trips.

These changes are supported by data from Revolut and Starling banks, which indicate that UK supermarket transactions are down by 40%, however, purchases when made were up by 6% in value.


30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.