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Imperial Brands Shareholders Face A Challenging Few Months Ahead, Says Analyst

Shareholders at Imperial Brands could feel "very uncomfortable" in the coming months, after the tobacco firm forecast a 10% reduction in first half earnings per share, a leading industry analyst has warned.

Russ Mould of AJ Bell was commenting following an AGM trading update by Imperial Brands, in which the business said that while group net revenue is likely to remain in line with expectations, the ban on flavoured vaping products will impact the business' first half adjusted operating profit to the tune of £45 million, due to inventory writedowns.

Changing Tactics

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