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Measuring Channel Growth Post-COVID 19: IGD

Published on Aug 3 2020 8:59 AM in Features tagged: Trending Posts / IGD / Paywall / Coronavirus / COVID-19

Measuring Channel Growth Post-COVID 19: IGD

The COVID-19 crisis is likely to reshape how retail operates. Miloš Ryba, Head of Retail – Strategic Projects Insight at IGD looks at some points worth considering. This article first appeared in ESM Issue 4 2020.

How will shoppers shop? How will channel growth shift? How long will the crisis last for my business? How are other businesses reacting? What can I learn from past economic crises? And where should I look for best practice?

These are just some of the questions that IGD has heard recently from our customers and contacts across the FMCG industry.

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