Subscribe Login
Private Label

Italian Retailers Use Marca To Showcase Private Label Ranges

By Branislav Pekic
Share this article
Italian Retailers Use Marca To Showcase Private Label Ranges

Last week's Marca event in Bologna provided a platform for some of Italy's leading retailers to showcase their latest private label ranges, as well as new product launches.

Pam Panorama showcased three private label ranges: ZÓA, dedicated to pet food; ECO, ecological products for the care of the home and laundry; and PamIntegro, a range of branded supplements. Private label accounted for around 19% of Pam Panorama's turnover last year.

Going forward, the retailer plans to focus on health and the environment, by shortening the ingredient list of private label products and reducing the use of plastic in its packaging.


30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.