Get the app today! Download iPhone App Download Android App

Italian Retailers Use Marca To Showcase Private Label Ranges

Published on Jan 22 2019 12:15 PM in Private Label tagged: Trending Posts / Italy / private label / Selex / Pam Panorama / Despar Italia / MD / Auchan Retail Italia / Paywall / Gruppo VéGé

Italian Retailers Use Marca To Showcase Private Label Ranges

Last week's Marca event in Bologna provided a platform for some of Italy's leading retailers to showcase their latest private label ranges, as well as new product launches.

Pam Panorama showcased three private label ranges: ZÓA, dedicated to pet food; ECO, ecological products for the care of the home and laundry; and PamIntegro, a range of branded supplements. Private label accounted for around 19% of Pam Panorama's turnover last year.

Going forward, the retailer plans to focus on health and the environment, by shortening the ingredient list of private label products and reducing the use of plastic in its packaging.

Gruppo Selex has rolled out a new eco-friendly home care range, comprised of seven certified Ecolabel references under the Natura Chiama Selex and La Natura Vale brands. Also new to the range is Armonia & Benessere BIO, a range of personal hygiene natural products.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email