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Private Label

Italian Retailers Use Marca To Showcase Private Label Ranges

Last week's Marca event in Bologna provided a platform for some of Italy's leading retailers to showcase their latest private label ranges, as well as new product launches.

Pam Panorama showcased three private label ranges: ZÓA, dedicated to pet food; ECO, ecological products for the care of the home and laundry; and PamIntegro, a range of branded supplements. Private label accounted for around 19% of Pam Panorama's turnover last year.

Going forward, the retailer plans to focus on health and the environment, by shortening the ingredient list of private label products and reducing the use of plastic in its packaging.

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