Household products manufacturer McBride has said that it is already seeing benefits from its new 'Compass' strategy, which has seen the business aligned into five divisions, Liquids, Unit Dosing, Powders, Asia Pacific and Aerosols, supported by a leaner group structure.

The private label and contract manufacturer held a Capital Markets Day to announce details of its strategy, as well as its 'robust response' to COVID-19, which saw no business disruption across its operations.

As of 1 January, McBride restructured its European Household business into the three business divisions of Liquids, Unit Dosing and Powders, to operate alongside the Asia Pacific and Aerosols divisions, with he group also engaging in 'a number of activities' to bolster synergy benefits.