UK retailers are going all out this Easter, launching new alternatives to traditional chocolate eggs in a bid to catch shoppers' attention.
Upmarket grocer Waitrose has introduced a new egg that looks like an avocado, but is made from 100% chocolate.
The seasonal treat has a dark chocolate shell, with a white chocolate middle covered in natural green colouring, and finished with a cocoa-dusted chocolate 'stone'.
“Inspired by the continued trend for all things avocado, we wanted to create a fun addition to our Easter range and are really excited about the launch of our new Easter egg," said Kate Kind, product developer at Waitrose.
"If you’re an ‘avo-lover’ with a sweet tooth, this unique twist on the classic egg makes the perfect Easter treat and will provide a fun talking point among family and friends this season.”
The Waitrose Chocolate Avocado is now available in stores across the UK for £8.
This is not the first time the retailer has introduced a sweet treat that resembles fresh produce. Last Christmas, Waitrose developed a chocolate profiterole dessert designed to look like Brussels sprouts.
Meanwhile, supermarket chain Asda is now selling a seasonal egg that is made from cheese rather than chocolate.
Asda's 'Cheester Egg' features a half-egg-shaped cheese, with mini oatcake crackers and a sachet of caramelised onion chutney.
The new product has been made using Blacksticks blue cheese from Butlers Farmhouse Cheeses, giving shoppers a savoury alternative for Easter.
“We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg," said James Clapham, commercial manager of Butlers Farmhouse Cheeses.
"It’s an un-expected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese."
Asda says that it developed the product following positive consumer response to its cheese advent calendar last Christmas.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.