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Retail

Building A Better Store – How Shop Fitting Is Embracing Consumer Needs

By Steve Wynne-Jones
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  • There's more to successful store design than choosing the right fixtures and fittings, with the customer increasingly the arbiter governing a retailer's success. This article first appeared in ESM Issue 3 2020.

    As consumer preferences change, so store design needs to evolve. The blurring of the lines between bricks-and-mortar and online retail, coupled with increased demand for more bespoke customer experiences, is impacting how stores are developed or refurbished.

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