There's more to successful store design than choosing the right fixtures and fittings, with the customer increasingly the arbiter governing a retailer's success. This article first appeared in ESM Issue 3 2020.
As consumer preferences change, so store design needs to evolve. The blurring of the lines between bricks-and-mortar and online retail, coupled with increased demand for more bespoke customer experiences, is impacting how stores are developed or refurbished.
