Subscribe Login

Building A Better Store – How Shop Fitting Is Embracing Consumer Needs

By Steve Wynne-Jones
Share this article
  • There's more to successful store design than choosing the right fixtures and fittings, with the customer increasingly the arbiter governing a retailer's success. This article first appeared in ESM Issue 3 2020.

    As consumer preferences change, so store design needs to evolve. The blurring of the lines between bricks-and-mortar and online retail, coupled with increased demand for more bespoke customer experiences, is impacting how stores are developed or refurbished.

    Reading The Crowd


    30 Day Free Trial

    Try European Supermarket Magazine Premium

    Enjoy full access to European Supermarket Magazine, our weekly
    email news digest, access to all website and app content, and the latest digital
    magazine for a full 30 days.

    • - Payment details required during trial sign up.
    • - You may cancel at any time up to the end of the 30-day trial period.
    • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
    Get the week's top grocery retail news

    The most important stories from European grocery retail direct to your inbox every Thursday

    Processing your request...

    Thanks! please check your email to confirm your subscription.

    By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.