Carrefour Confident About 2022 Despite Mounting Challenges

By Steve Wynne-Jones
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Carrefour Confident About 2022 Despite Mounting Challenges

Carrefour is looking at 2022 with confidence as it works on a new strategy that will allow the French retailer to step up digital expansion and be more resilient amid an increasingly uncertain environment, its chief executive has said.

Carrefour, which last year failed to tie up with Canada's Couche-Tard and France's Auchan, has the financial means to expand as a standalone company, chairman and CEO Alexandre Bompard also told shareholders.

"Our group never had to face so many challenges," Bompard said, citing the COVID and the climate crisis, resulting disruptions to supply chains and inflationary pressures made worse by the crisis in Ukraine.

"We are well armed, we have the right strategy to be reactive. We are going to do all we can to demonstrate that we can face up to these challenges in 2022," he added.

Strategic Plan

Bompard, whom Carrefour reappointed in May 2021 to lead for another three years, is working on a new strategic plan and conducting an asset review as part of the process.


In November, Carrefour pledged to spend €3 billion by 2026 to step up digital expansion, one of the pillars of the future strategy plan Bompard is due to unveil in autumn.

Bompard said the new plan would take into account inflation.

"Carrefour will strive to protect the purchasing power of its customers while reinforcing its economic model," he said.

Carrefour can look to Carrefour branded products, promotional activities and loyalty programmes as well cost savings, he said.


Read More: Carrefour Posts Strongest Performance In France In March/April: Kantar

Free Cash Flow

Bompard reiterated a target to generate free cash flow above €1 billion in 2022.

Cash is viewed as key to Carrefour's plans to step up digital commerce expansion without the extra financial resources that would have been on hand if two planned tie-ups last year had not failed.

"Carrefour does not need consolidation. It has the means of its development," Bompard said, added that while Carrefour had been approached in the past by rivals, "today, we are not working on anything".


Carrefour shares have gained 20% this year but are still down around 10% from their level when Bompard took over in July 2017.

News by Reuters, edited by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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