Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

With Lekkerland Purchase, Rewe Can Become A Master Of Convenience Retailing: Analysis

With c-store sales booming across Europe, Rewe Group's purchase of convenience wholesaler Lekkerland is a masterstroke that puts the Cologne-based retailer in a premium position when it comes to growing this important category.

The announcement this week that Rewe is to buy Lekkerland, which services around 91,000 points of sale in seven European countries, took the market by surprise somewhat, but for Lionel Souque, Rewe CEO, and his team, it gives the business a strong foothold with which to grow its food-to-go operations.

On-The-Go Consumption

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days