Plant-Based Food, Veganism, Among Top Trends Influencing Food And Drink Businesses In 2018: IFE

By Dayeeta Das
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  • Plant-based food, veganism, the free-from movement and booze-free beverages have been identified as the top three trends that have impacted food and drink businesses in 2018, according to new research by the International Food & Drink Event (IFE).

    The research, which surveyed members of the UK’s leading and largest food and drink event network, also revealed that plant-based eating, sustainable packaging, and gut-friendly and sugar-free foods are the most prominent trends to which businesses are looking leverage in 2019, demonstrating the influence that consumers’ growing interest in health and well-being is having on the sector.

    Buyers with an appetite for the latest food and drink trends will be able to tap into the most up-to-date innovations and insights at IFE 2019, taking place at ExCeL London between 17 March and 20 March.

    Talking Trends

    Prominent experts from the food and drink industry, including leading plant-based influencers, will take to the Talking Trends stage throughout the four-day event to share their experiences, opinions and predictions.

    The impressive line-up includes Maria Antidormi, Insight Consultant at Anima Insight; Al Overton, Senior Buyer at Planet Organic; Derek Sarno, Director of Plant-Based Food Innovation at Tesco; and James Hacon, Managing Director of Think Hospitality.


    Taking the exploration of up-and-coming food and drink trends to the next level and providing a Taste of Tomorrow is the Tasting Trends area.

    Multi-Sensory Experience

    New to IFE 2019, the multi-sensory experience will take visitors on a culinary journey as they see, smell and taste the food and drink that will be shaping the future of the industry.

    While plant-based food remains the hottest topic, other trends on the menu include those that promote good gut health – fermented foods, food with good fats, Omega 3; foods that relieve stress – vitaminised juices; the new, stronger, spicy flavours coming through in snacks and confectionery; and a closer look at why the proportion of Brits drinking alcohol is at its lowest.

    Trend Trails

    To delve even deeper into the trends shaping the industry’s future, back by popular demand are the Trend Trails.


    Designed to help visitors navigate their way around the event one key insight at a time, the Trend Trails will visit some of the most progressive brands in the plant-based, food-to-go, private-label, circular brands, and global innovations movements.

    Speaking about this year’s trend line-up, Soraya Gadelrab, event director for IFE, said, “We have brought together a truly fantastic line-up of experts for next year’s event, to offer buyers the most up-to-date intel on the changing food and drink landscape, and provide inspiration, ideas and tools to help businesses tap into upcoming trends.

    “It’s a must-visit for anyone looking to grow their business in 2019 and beyond,” added Gadelrab.

    Biggest Event Of The Year

    The food and drink industry’s biggest event of the year, IFE 2019 has garnered interest from some of the sector’s leading brands, with exhibitors including Cheatless protein bars, Eaten Alive fermented foods, Evoca Drinks premium soft drinks, Gato & Co plant-based indulgent treats and Meet the Jackfruit health supplements, to name a few.


    The biennial event provides both British and international suppliers with the rare opportunity to meet and connect with top retail, wholesale and distribution, import and export, and foodservice and hospitality buyers all under one roof.

    A Comprehensive Snapshot

    With 1,350 innovative, global and cutting-edge food and drink manufacturers attending from 111 countries, IFE 2019 is one of the only places to experience the best of what the food and drink industry has to offer across the globe.

    Co-located with Pro2Pac, the complete processing and packaging event for the food & drink industry, the joint festival will provide a comprehensive snapshot of the food and drink industry, making it a calendar highlight for all forward-thinking companies.

    For more information on IFE 2019 and to register for free, please visit

    © 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

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