How Retailers Are Using Fresh Food To Differentiate In Brazil: IGD
Over the last 18 months, Oliver Butterworth, international retail analyst at IGD has observed major grocery retailers in Brazil promoting healthy, fresh and organic products due to increasing consumer demand for healthier and natural products.
Brazil has several small, independent grocery retailers – such as Premium St. Marche and Natural da Terra – that have become a reference for fresh food in the neighbourhoods they serve. However, leading retailers like Carrefour and GPA are also looking to meet demand in these areas.
From IGD’s recent visit to the country, five themes stood out that companies globally can take inspiration from.
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