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Russia's Lenta Announces Organisational Changes

By Dayeeta Das
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Russian retailer Lenta has announced a series of changes in its senior management team and organisational structure as part of a new company strategy.

The company has created two new units - the commercial and marketing department and the strategy and transformation department.

The commercial and marketing department will be responsible for category management, procurement and sourcing, private label portfolio development, and the continuous improvement of the customer experience across all store formats.

The strategy and transformation department will look after the company's positioning, strategic project management, and sourcing and development of innovations.

'Customer Value Proposition'

Chief executive of Lenta, Vladimir Sorokin, commented, "These changes to the commercial and marketing functions of Lenta's senior management team will promote faster decision making and better coordination between our commercial and consumer activities.


"The changes will enable us to further excel at creating the most relevant customer value proposition and to become a truly customer-focused retailer. Additionally, we are strengthening our strategy and transformation leadership at an exciting time as Lenta begins to embark on implementing its new strategy."


Company executive Dmitry Bogod will step into the newly created role of chief commercial officer.

Bogod joined Lenta in 2018 as chief strategy officer and was appointed as chief strategy and marketing officer in the following year.

Before Lenta, Bogod worked as an associate partner in McKinsey's Moscow office.


Prior to McKinsey, he held multiple senior positions in various industries.

He holds a Bachelor of Science degree (Honors) in applied mathematics from the University of Toronto.

Anastasia Volokhova will join the retailer as its new strategy and transformation Officer, the retailer added.

Previously, Volokhova served in senior roles at Magnit and the Boston Consulting Group (BCG) in transformation and business efficiency.


She holds a masters degree in international business from the Plekhanov Russian University of Economics in Moscow.

Elsewhere, commercial department director Tatiana Safutina and sourcing and procurement director Jaap van Vreden will step down from their respective positions.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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