The news that Sainsbury’s and Asda, the UK’s number two and number three supermarkets respectively, could be on the verge of a historic merger, has sent shockwaves through the industry.
This morning (30 April), Sainsbury's issued a statement saying that it has 'agreed terms in relation to a proposed combination of Sainsbury's and Asda Group', to create a 'dynamic new player in UK retail'.
Here’s what some of the UK’s leading retail analysts are saying about the deal.