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Supermarket Trends 2024: The Rise Of The Fresh And Natural Experience

By Editorial
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  • The year 2024 is ushering in a transformative period in the supermarket sector.

    The evolution of consumer trends, driven by health, sustainability and convenience, is reshaping the way food and beverage establishments operate and are designed.

    Among the most notable innovations, orange juice-squeezing machines stand out as one of the most appealing trends, providing a fresh and natural real-time experience for consumers.

    Personalised Shopping Experiences

    Supermarkets in 2024 are adopting advanced technologies, such as data analytics and artificial intelligence, to offer personalised shopping experiences.

    From product recommendations based on individual preferences to exclusive promotions, supermarkets are leveraging technology to strengthen their relationship with customers.


    Sustainability, Front And Centre

    Environmental concern remains a priority for many consumers. In response, supermarkets are implementing sustainable practices at all stages in their supply chain.

    From reducing single-use plastics to promoting local and organic products, companies are adopting a holistic approach to minimising their ecological footprint.

    Freshness And Quality: The Natural-Juice Revolution

    One of the most exciting trends this year is the inclusion of orange juice-squeezing machines in supermarkets.

    The squeezing machines offer high-quality products and create an interactive experience for consumers.


    By witnessing the squeezing process, customers can trust the freshness and authenticity of the product.

    Furthermore, this trend highlights supermarkets’ commitment to their customers’ health and well-being, promoting healthier options in a convenient setting.

    Technology And Automation

    The incorporation of technology and automation remains a driving force in the supermarket industry.

    From contactless payment systems to inventory robots, companies are seeking ways to optimise operational efficiency and enhance the customer experience.


    Automation enables supermarkets to minimise errors, reduce costs, and provide faster and more efficient services.

    Offering freshly squeezed juice in supermarkets and restaurants is a way to meet the growing demand for natural and healthy products.

    Zummo and its EVS system stand out in this regard, guaranteeing maximum flavour, efficiency and profitability in every glass of juice.

    With its dedication to quality and innovation, Zummo has earned its place as the leading squeezing equipment company in the market, contributing to a healthier and more delicious experience for consumers.


    In summary, Zummo and its EVS system are the perfect choice for those looking to offer the best freshly squeezed fruit juice in their establishments.

    For more information, visit

    This article was written in partnership with Zummo.

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