Marketing: latest news, insights and analysis | ESM Magazine

BAT Names New Chief Sustainability Officer

British American Tobacco (BAT) has announced the appointment of Mike Nightingale as its first chief sustainability officer, effective 1 September 2022.

German Ministers Call For Ban On Junk Food Marketing Directed At Children

German ministers have called for a ban on junk food marketing directed at children at the Consumer Protection Ministers Conference (VSMK) held in Thuringia...

BSMS – Experts In Strategy, Sales and Marketing In The Baltic States

“When you are thinking about exporting to the Baltic States, BSMS' 360-Degree approach is your solution," says Inta Buša, BSMS CEO and a...

Baby Formula Makers Still Breaking Global Marketing Rules: Report

Almost all parents and pregnant women in China, Vietnam and the United Kingdom are exposed to 'aggressive' formula milk marketing campaigns that breach glo...

12 Ads Of Christmas – Europe's Most-Loved Retailer Christmas Ad Is...

Many thanks to our readers for voting for their favourite festive commercial in ESM's annual '12 Ads of Christmas' poll – in the end it was a close c...

Uvasdoce Launches New Year's Eve Campaign

Uvasdoce is fully immersed in the preparation of its New Year's Eve campaign, after a national grape campaign with very good numbers.

Discounter Aldi Unveils First TikTok Campaign

Aldi Nord and Aldi Süd have unveiled their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers to...

Marketing Restrictions On Food, Beverages Could Lead To $500bn Loss For Brands

The introduction of marketing restrictions on certain food and beverage categories, similar to those implemented on tobacco products, could impact firms by...