Albert Heijn Launches FoodFirst Lifestyle Coach App

By Dayeeta Das
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Albert Heijn Launches FoodFirst Lifestyle Coach App

Albert Heijn has launched a new app, FoodFirst Lifestyle Coach, to help customers eat better, exercise more, relax well and sleep better.

The free app offers advice, inspiration, countless health challenges, videos and exercise, nutrition and meditation schedules to encourage a healthy lifestyle.

The retailer has also teamed up with experienced coaches to help participants achieve a lasting healthy lifestyle change.

The app has been developed in collaboration with various experts, such as doctors, cooks, dieticians, sports coaches, and behavioural scientists. It offers tailor-made advice and schedules as each individual has different lifestyle goals and preferences.

Highlights Of The App

The app sets challenges in the areas of eating, sleeping, moving and relaxing, which generally last about two weeks.


Each day, participants are given a short assignment to focus on, including helpful videos and articles for tips and inspiration.

In addition, it also sends motivational emails and messages from the coaches. In the food challenges, app users also receive a recipe every day.

Commenting on the launch, the CEO of Albert Heijn, Marit van Egmond, said, “A healthy lifestyle gives you a lot of energy and helps you to feel good about yourself every day. But making healthy choices and sticking to them is quite difficult.

“FoodFirst Lifestyle Coach offers relevant challenges for you personally - such as eating more vegetables, a vegetarian meal more often or dealing with sugar more consciously - and various tips to keep it going.”


The app also features GP Tamara de Weijer as head coach, while TV chef Rudolph van Veen shows how to cook tasty and healthy meals, exercise coach Han de Hair and yoga coach Teuni Verhagen help participants with exercises, and dietician Steffi Haazen gives nutritional advice.

van Egmond said she is happy with the new app and sees it as the next step to make better food accessible to everyone.

“Healthy eating is the basis for a healthy lifestyle. With FoodFirst Lifestyle Coach, we also help you move, sleep and relax. That should be accessible to everyone. It is not without reason that we offer the app for free. That way, anyone who wants to can actually participate,” she explained.

Recently, the Dutch retailer introduced an 'omnichannel' subscription service for customers, Mijn Albert Heijn Premium, which will allow customers to save more on their daily expenses in-store and when ordering online.

© 2021 European Supermarket Magazine. Article by Dayeeta Das. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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