Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Technology

Amazon Go Makes Its Debut, Signalling Possible Future Of Retail: Analysis

By Publications Checkout
Share this article
Amazon Go Makes Its Debut, Signalling Possible Future Of Retail: Analysis

After a over a year of testing, Amazon has finally opened its checkout-free supermarket concept to the public. Amazon Go was launched in downtown Seattle on Monday, drawing large crowds to experience the online retailer’s latest development.

The prototype store is fitted with cameras and sensors that keep track of goods as customers fill their shopping bags. Shoppers can then leave the store without scanning goods at a checkout, and payment is automatically completed through their Amazon account.

Is this just a novelty experiment, or the future of bricks-and-mortar retail?

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING
ESM

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.