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Amazon Go Makes Its Debut, Signalling Possible Future Of Retail: Analysis

By Publications Checkout
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Amazon Go Makes Its Debut, Signalling Possible Future Of Retail: Analysis

After a over a year of testing, Amazon has finally opened its checkout-free supermarket concept to the public. Amazon Go was launched in downtown Seattle on Monday, drawing large crowds to experience the online retailer’s latest development.

The prototype store is fitted with cameras and sensors that keep track of goods as customers fill their shopping bags. Shoppers can then leave the store without scanning goods at a checkout, and payment is automatically completed through their Amazon account.

Is this just a novelty experiment, or the future of bricks-and-mortar retail?


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