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Collaboration Is Key For Retailers Seeking Real E-Commerce Traction, Says Capgemini

Published on Jul 25 2019 11:00 AM in Technology tagged: Trending Posts / Technology / Consumer Goods Forum / Capgemini / Paywall / World News / Kees Jacobs

Collaboration Is Key For Retailers Seeking Real E-Commerce Traction, Says Capgemini

For retailers to properly compete with Amazon and other tech giants, they need to embrace collaboration, both with their peers and with other technology providers, a leading expert from consulting firm Capgemini has told ESM.

Kees Jacobs, who leads the All-Channel Experience Sector Growth Initiative for Consumer Products and Retail at Capgemini, said that Amazon has "changed the game" when it comes to competition in the online space.

"If you look at traditional retailers, they see e-commerce as an additional cost, so they charge customers for things like delivery, in order to maintain margin," he explained.

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