Collaboration Is Key For Retailers Seeking Real E-Commerce Traction, Says Capgemini
For retailers to properly compete with Amazon and other tech giants, they need to embrace collaboration, both with their peers and with other technology providers, a leading expert from consulting firm Capgemini has told ESM.
Kees Jacobs, who leads the All-Channel Experience Sector Growth Initiative for Consumer Products and Retail at Capgemini, said that Amazon has "changed the game" when it comes to competition in the online space.
"If you look at traditional retailers, they see e-commerce as an additional cost, so they charge customers for things like delivery, in order to maintain margin," he explained.
"But in the words of Amazon's Jeff Bezos, 'your margin is my opportunity'. He has been able to come in from a different angle, where he doesn't have stores, or have rent or staff costs for these stores, and has been able to overtake traditional players in terms of supply chain capabilities."
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