Brands Rowing In Behind D2C Can Benefit From Premiumisation, Says Analyst
The direct-to-consumer (D2C) channel offers food manufacturers the opportunity to develop personalised, premium products, a leading retail analyst has said.
Simon Harvey, food correspondent at GlobalData believes that D2C offers brands the opportunity to develop niche products that "can be customised to suit individual preferences but at the same time [be] modern and on-trend".
Nestlé Takes The Plunge
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!