Two-Fifths Of Consumers Seeking Out More Environmentally-Friendly Beverage Brands
Just under two fifths (38%) of consumers have made greater efforts to seek out more environmentally-friendly beverage brands over the past two years, which could present an opportunity for coffee and tea manufacturers, FMCG Gurus has said.
According to the research firm, 71% of consumers say that they are now more concerned about the environment as a result of COVID-19, meaning that sustainability-friendly behaviour will continue to be a hot topic for the considerable future.
Importance Of Sustainability Credentials
'Over the last decade, the hot drinks industry has faced a high level of scrutiny other ethical and environmental practices, especially in developing economies,' FMCG Gurus said.
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