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Oktoberfest Cancellation Likely To Give Germany's Beer Industry A Hangover

By Steve Wynne-Jones
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Oktoberfest Cancellation Likely To Give Germany's Beer Industry A Hangover

Following a 5.1% volume decline last year, the cancellation of the annual Oktoberfest celebrations means that German brewers are likely to continue to see subdued sales in 2021, according to GlobalData.

Around six million people usually attend Oktoberfest in Germany, which takes place in September and October, however authorities pulled the plug on this year's event back in May, in what Munich mayor Dieter Reiter said "wasn't an easy decision".

'Gloomy Outlook' For Beer Sector

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