Pernod Ricard SA shook up its management in a bid to improve its brand management and capitalise on an upswing in demand for Martell cognac and Chivas Regal Scotch whisky in China.
Christian Porta, chief executive officer for Europe and Latin America, will become managing director of global business development and all the brand heads will report to him, the company said Thursday.
Pernod also raised its forecast for full-year profit growth to 4% to 6%. The shares rose as much as 2.6% in early trading.
