Europeans Increasingly Shunning Home Cooking for Foodservice, Study Finds
In spite of a surge in sales for ready meals and 'meal kit' solutions in the past year, with sales across Europe up €8.3 billion in 2017, consumers are increasingly looking to 'eat out' during the day, according to a study by IRI GIRA Foodservice.
The study found that more flexible menus and an increase of out-of-home meal occasions has led to a €4.1bn increase in food service sales in 2017 to €335.9 billion.
IRI GIRA Foodservice said that one in five meals (18%) is now consumed outside the home, while an increase in more 'fluid' households - including fewer families with children and more single parent or single occupant homes - means that there is now greater demand for convenient meal solutions.
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