In the run up to Christmas 2018, ESM is proud to present a recap of some of our biggest articles of the year, exclusively for Premium website subscribers. During the summer, we headed to Singapore for the annual Consumer Goods Forum Global Summit, an event that sets the trend for the year ahead in retail and FMCG. This article appeared in ESM Issue 4 2018.
Kicking off the day after the historic Trump-Kim summit in Singapore – indeed, many delegates to whom ESM spoke “ran into” the North Korean leader as he toured the Marina Bay Sands complex – this year’s Consumer Goods Forum Global Summit was always likely to be historic.
The theme of this year’s summit was ‘Consumer Centricity in a Data-Driven World’, and there were few continents more suitable in which to debate this topic than Asia, the most digitally-attuned region on the planet, where the merging of the online and offline worlds has been under way for many years.
